Navigating the business world can be much like kayaking through white waters. It’s full of challenges, but there are rewards down the river. This was the analogy used for the intro video for bioMérieux’s annual sales meeting.
The hope was to film this outdoors – which was possible with rivers throughout Raleigh and Durham. However, the day of filming turned into a winter rainstorm. Not wanting to postpone, the magic of green screen saved the day.